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So you're creating content that you love making, but the real question is: what's next?
Maybe you've been posting for years and want to take things further, or maybe you're just getting started and aren't sure how to turn a few videos into something more.
Either way, getting started is just the beginning. Now it's time to figure out what kind of creator you want to be, develop your content, and make the most of the opportunities available to you.
Decide What You're Making, and for Whom
Before you start worrying about views, get clear on the basics.
What is your content about?
Gaming, duh, but what kind of gaming content?
Are you making stream highlights, raw gameplay clips, videos showcasing games, game recommendations, or something in between?
Who are you making it for?
Are you trying to reach people who love indie games, competitive FPS players, cozy gamers, or people looking for their next favorite game?
What's the goal of your content?
Are you trying to entertain people, help them discover new games, teach them something, or promote your streams?
You don't need to have everything figured out immediately, and your answers will probably change over time, but having a general direction makes it much easier to decide what to create and who you're trying to reach.
Find Your Own Content Style
Now that you've decided what kind of content you'd like to make, it's time to think about what makes your videos yours.
Having your own style is one of the best ways to stand out from the crowd. And no, that doesn't mean you need a fancy logo, expensive editing software, or a perfectly coordinated color scheme.
Your style is a combination of the choices you make when creating content, from the games you cover to the way you talk about or play them.
Some things worth considering:
- Your personality: Are you funny, sarcastic, informative, energetic, or more laid-back? What makes your commentary interesting?
- Your niche: Maybe you only cover FPS games, cozy games, or obscure indie games nobody else is talking about.
- Your audio: Background music that matches each game, or maybe a signature sound you use across your videos.
- Color schemes: Do you want a consistent set of colors that makes your content recognizable, or would you rather match your colors to the games you're covering?
- Caption styles and automation: Are your captions big and animated, or simple and subtle? Do you highlight certain words or use different colors?
- Thumbnail and cover art styles: How do you want your videos to look before someone even presses play? Think about your layouts, text placement, visuals, and whether you want a consistent style across your content.
- Font choices: Fonts can say a lot about your content's personality. Are you going for something bold and attention-grabbing, clean and minimal, or playful? Whatever you choose, make sure it's easy to read, especially on smaller screens.
- Creating series-based content: Maybe you have a recurring series like "Day 5 of finding you horror games." Having a recognizable format can give viewers something to come back for and make it easier for you to come up with new content ideas.
But there's one question I think every creator should ask themselves:
Why would someone watch your video instead of scrolling past it?
Maybe you have a great sense of humor, discover games nobody else is talking about, or can explain why a game is worth playing in just 30 seconds. Whatever it is, that's something worth developing.
One of the ways I like to think about content creation is:
"Act like you're a BIG-budget movie director. Nothing gets on the screen without your say-so."
Think about the rolling credits at the end of a movie. There are so many people doing so many different jobs, all contributing to the final product. Content creation isn't all that different. You're making decisions about writing, editing, audio, visuals, pacing, and everything in between. You might not have a Hollywood-sized team behind you, but you still get to decide how all those elements come together.
And remember, finding your style takes time. Don't feel like you need to get everything right from the beginning.
It's your content. You can experiment, change things, and figure out what works as you go.
Build a Rhythm
Pick a posting schedule you can realistically maintain.
For me, posting one video every day works well with my schedule, but that's not always possible for everyone. Maybe you can manage three videos a week, or maybe you only have time for one. That's completely fine.
The important thing is finding a rhythm that lets you create consistently without sacrificing the quality of your work or burning yourself out. And don't just post for the sake of posting. Every video is an opportunity to try something new, practice your skills, and learn what your audience responds to.
For example, you might spend one week experimenting with different hooks, another trying a new editing style, and another testing a completely different content format. Over time, you'll have enough videos to start noticing patterns in your analytics and understanding what works.
Consistency gives you opportunities to improve, but improvement should always be the goal.
Get Honest Feedback Early
This is where a lot of creators get stuck. Friends and family can be supportive, but that doesn't always mean their feedback is useful. Sometimes you need fresh eyes from people who actually understand content creation.
Other creators might notice things you've completely overlooked: a slow introduction, muddy audio, confusing editing, or a hook that takes too long to get to the point. That's exactly why getting feedback from other creators can be so valuable.
Creators who've been in the game for a while can help review your videos, share their experiences, and give you constructive feedback. It's a chance to get advice from people who understand the work that goes into creating content and genuinely want to help you improve.
Personally, this has been the single biggest factor in improving my own videos!
Review, Adjust, Repeat
Getting feedback is great, but it only matters if you actually do something with it. After you've gotten feedback, don't try to change everything about your content overnight. Instead, pick one or two things you want to improve and focus on those in your next few videos.
For example, if someone points out that your intros are too long, try getting straight into the interesting part of the game. Then check your analytics. Are more people sticking around during the first few seconds? Are viewers watching for longer? Don't judge a change based on just one video, either. Give yourself a few attempts to see whether you're actually improving.
Don't be afraid to experiment, ask questions, and learn from other creators along the way. You don't need to get everything right immediately. Just focus on making your next video a little better than your last.
