Alkahest

Since its original reveal, Alkahest had generated significant attention for its ambitious physics-driven combat, but also plenty of skepticism around how closely its trailers represented the actual game.

Triple-i marked an opportunity to change that conversation. HypeTrain Digital was preparing to reveal Alkahest's first extended look at real gameplay, and wanted to make sure the reveal reached far beyond the showcase itself.

Jestr gave 63 creators embargoed access ahead of Triple-i, allowing them to prepare content around the gameplay reveal before the public had even seen it.

The embargo lifted immediately after the showcase, creating a coordinated wave of creator coverage while attention around Triple-i was at its highest. Instead of relying on the trailer alone, viewers searching for the biggest reveals from the show were met with creators breaking down Alkahest's combat, physics, alchemy, and newly revealed gameplay across YouTube, TikTok, and Instagram.

Alkahest gameplay reveal coverage

Alkahest Triple-i creator coverage

The campaign generated 3.47M views across 79 videos, more than doubling its view target.

Nearly half of all campaign views came from YouTube, giving Alkahest particularly strong visibility as audiences searched for and watched coverage following the showcase.

For a game whose biggest question had been whether it could live up to what its trailers promised, Triple-i gave Alkahest an opportunity to show more of the game and Jestr helped make sure that reveal became a conversation far beyond the showcase itself.