No More Room in Hell 2

After nearly two years in Early Access, No More Room in Hell 2 was preparing for its biggest update yet. Torn Banner had spent that time significantly expanding and refining the game, and 1.0 represented an opportunity to reintroduce it to players with new content, overhauled systems, and its first release across PC and consoles.

For launch, Torn Banner wanted to get the new version of the game in front of as many players as possible and bring creators into the moment.

Creator content focused heavily on No More Room in Hell 2's co-op zombie experience, showcasing the chaos, humor, and unpredictable moments that come from trying to survive with friends.

While the game can initially present as a serious, hardcore zombie shooter, creators found that its lighter, more chaotic co-op moments resonated especially well on short-form. Content leaned into the unexpected interactions between friends, turning the game's survival experience into something just as entertaining to watch as it was intense to play.

Fighting off a zombie horde in No More Room in Hell 2

The campaign generated 5.95M views across 49 videos, reaching nearly 8x its view target.

With a $0.63 effective CPM, Jestr became one of Torn Banner's most cost-effective marketing channels for the 1.0 launch. Content also achieved a 10.3% engagement rate, as the game's chaotic multiplayer fantasy translated exceptionally well to short-form.

No More Room in Hell 2's 1.0 ultimately marked a major new chapter for the game, bringing its rebuilt experience to players across PC and consoles.

For Torn Banner, Jestr delivered something simple but incredibly valuable at launch: millions of highly engaged views at a fraction of the expected cost.