ORMOD: Directive

ORMOD: Directive had been steadily growing into an anticipated upcoming survival game, crossing 200,000 wishlists ahead of what would be its biggest public playtest at the time.

To celebrate the milestone, House 16 Software opened the game to everyone for a free weekend and wanted to turn the playtest into a larger moment, driving as many players as possible to jump in while it was live.

Scoped rifle at the ready in ORMOD: Directive's rainy wilderness

Creators were given access well ahead of the playtest under a longer embargo, giving them time to properly experience the game, capture footage, and prepare content in advance.

Coverage was then concentrated around the free weekend, with creators framing the 200,000 wishlist milestone and the game's biggest playtest to date as a celebratory moment. The limited window added urgency to the content, creating excitement around ORMOD's growing momentum while giving audiences an immediate reason to jump in and play.

The campaign generated 3.21M views across 73 videos from 64 creators, reaching nearly 3x its view target.

By concentrating creator coverage around a limited-time playtest, the campaign turned the 200,000 wishlist milestone into an opportunity to introduce millions of additional viewers to ORMOD while giving them an immediate way to experience the game themselves.

Since then, ORMOD has continued that momentum through additional playtests and is now approaching 300,000 wishlists.

Peak CCU of 1000+ players during the May weekend playtest