Very Safe Dino Park

Very Safe Dino Park was preparing to publicly reveal the game alongside the launch of its Steam page. With wishlists now available for the first time, Panic Stations wanted the announcement to immediately reach beyond its own channels and introduce the game to a much larger audience.

Rather than gradually building coverage after the reveal, the goal was to concentrate creator attention around the moment the Steam page went live.

In-game screenshot of Very Safe Dino Park

A week ahead of the announcement, Jestr gave 73 creators embargoed access to footage and campaign assets, allowing them to prepare content before the game had been publicly revealed.

When the embargo lifted, creators were ready to post simultaneously across short-form platforms, creating an immediate wave of coverage around the announcement and directing that attention toward the newly launched Steam page.

The response was immediate. All 79 creator videos were submitted within just 12 hours of the embargo lifting, with the campaign's entire budget used within the first 24 hours.

Those videos generated 8.19M views, more than 7x the campaign's view target, while delivering a $0.98 effective CPM. Content around the game was met with widespread praise, with the campaign achieving a 12.0% engagement rate.

Instead of announcing to an empty Steam page and building awareness afterward, Very Safe Dino Park entered its first day on Steam surrounded by millions of views and dozens of creators introducing the game to their audiences at once.

79 creator videos going live on June 29, generating 8.2M views