Whisk had just done its announcement, and was now preparing for the public demo launch. While early creator access helped seed initial hype, the studio wanted a larger, more coordinated push once the demo was publicly available, when the CTA would be strongest.

Ahead of the public demo release, Whisk provided an exclusive preview to partnered creators. Once the demo went live, Jestr was used to orchestrate a broader creator blast focused on discovery, humor, and strong calls to action around playing the demo and wishlisting the game. Creators were encouraged to capture footage with a duo, and show off epic fails/wins or other funny moments.

The campaign performed exceptionally well, surpassing view expectations by over 3x. A major highlight was an unplanned but highly effective viral angle centered around one of Whisk's characters — a goth girl — with creators joking about "being able to hold hands with a goth baddie." This recurring joke unexpectedly resonated with viewers and drove unusually high engagement across multiple videos. In total, the studio attributes ~18,000 wishlists directly to this campaign. Beyond raw performance, the push successfully supported both the demo drop and announcement window, proving the value of timing large creator activations around strong CTAs. Due to the success of this campaign, the Whisk team is returning to run another Jestr campaign for Steam Next Fest.