Mohammed Dawas · Aug 22, 2026 · 3 min read
Sulei: Seventeen Years of Content Creation
It’s very rare in this day and age of social media to find someone persistent enough to make content for 17 whole years before something finally clicks. Most people would try for a year or two and give up when they don’t see results, but not Sulei.
Like any other 13-year-old kid, Sulei started by making Minecraft Let’s Plays. The usual camera pointing at the screen, accompanied by high-pitched commentary. Obviously, as a child, he wasn’t creating content with the intention of monetizing it one day. It was genuine, honest content created by a kid who loved Minecraft.
Fast-forward to his teenage years, and Sulei moved on to COD montages, which makes absolute sense because, at the time, COD montages were all over YouTube. As an impressionable teenager, he found joy in creating COD content similar to Faze’s at the time.
But then life got serious toward the end of his school years, and balancing school with content creation became a very heavy task, especially since he was creating content purely for fun. So, he decided to stop creating content.
The Itch
If you’ve ever done content creation passionately, you know that it’s an itch that will never go away. No matter how much your life changes, you will always have the eagerness to get back to it.
But in Sulei’s case, he never had the time to fully commit to it until COVID hit. He started posting short-form COD videos where he asked people about their weird food combinations and then tried them on camera. Those videos went absolutely viral.
It really felt like he had finally found his niche, one that he could use to elevate his content creation career. He did that style of content for four years, but one thing was the biggest hurdle: he is Canadian.
It sounds crazy, but the reason he was never able to make it full-time, despite every video hitting a million-plus views, was because the TikTok Creator Rewards Program isn’t available in Canada. So, once again, Sulei was forced to stop creating content simply because it wasn’t feasible.
Cure for the Itch
Remember how we said the itch never goes away? It’s very true, and the cure isn’t always as obvious as it seems. Sulei kept creating content very casually on the side while looking for different ways to finally monetize it and make his content creation dream a reality.
One day, while doomscrolling, he came across a video recommending a platform called Jestr, which is a marketplace that pays creators to make videos about games in their own style. He decided to apply, and it finally felt like everything was falling into place.
Sulei on Jestr
After joining Jestr, Sulei wanted to try a completely different style of content, and that style was storytelling game showcases. It wasn’t really clicking at the start because it was pretty foreign to him, and he had almost no experience with that style of content.
But if we’ve learned anything about Sulei so far, it’s that he’s very persistent. So, instead of giving up, he started asking bigger creators on Jestr for advice on his videos.
Gathering all the knowledge he could, he cultivated his own unique style, which eventually went viral. And, funny enough, he’s now the one giving other Jestr creators advice on how to improve their content.
